What is an Organisation?

An organisation is simply our name for an Upmind account. In most instances, your organisation will be the same as your brand name.

We make a distinction between an organisation and your brand because an organisation can have multiple brands.

To manage additional brands within your Upmind organisation go to Settings > Brands.

Multi-brand vs. organisations

As a general rule, we recommend using one organisation with mulitple-brands as long as the businesses are under the same legal entity.

If the businesses are separate entities, you should register a standalone Upmind organisation for each business.

When you have multiple brands enabled, you can view data in two ways:

By toggling between brands
By choosing organisation mode. This presents data for all of your brands at once.