> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upmind.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Messages vs Notifications

> Use email templates to save time and automate messaging for important triggers.

Upmind uses two primary email communication types:

1. **Notifications**
2. **Client Messages**

Both use customisable templates with [Twig code](https://twig.symfony.com/) and HTML, but serve different purposes and workflows.

## Notifications

* **Automated and** [**Trigger Notifications**](https://docs.upmind.com/setup-and-configuration/notifications/how-to-create-and-disable-notifications) - Notifications are sent automatically when specific events occur, such as invoice creation, payment reminders, or support ticket updates.
* **Template-Driven** - Each notification uses a predefined template, which can be customised using Twig variables and HTML.
* **System-Managed** - Notifications are managed within Upmind’s automation system and linked to triggers set in the platform.

**Examples**:

* New invoice issued
* Service renewal reminder
* Password reset request

## Client messages

* **Sending Manual or** [**Bulk Messages**](https://docs.upmind.com/setup-and-configuration/email-configuring-and-sending/how-to-create-and-send-client-bulk-email-messages) - Client messages are sent manually, either to individual clients or as bulk messages to a selected group.
* **One-Time Communication** - Unlike notifications, [single client](https://docs.upmind.com/setup-and-configuration/email-configuring-and-sending/how-to-email-a-client) messages are not tied to system triggers and are sent only when initiated by an admin.
* **Template Support** - Messages can use existing templates or new ones created for specific campaigns.

**Examples**:

* Announcements
* Marketing campaigns
* Service updates