> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upmind.com/llms.txt
> Use this file to discover all available pages before exploring further.
# How to Add Brands
> Upmind makes it easy to add, manage, and customise brand settings on an e-commerce platform.
When you create an Upmind account, you start an organisation that subscribes to an Upmind plan and sells products or services. Typically, one organisation manages a single brand with multiple products or services.
Adding brands allows you to create separate identities under one organisation, sharing resources like products, the same or different staff users, and payment methods, while customising brand-specific settings.
Users must have administrative permissions to add brands.
## **Steps to add a brand**
1. In the Upmind dashboard, click **Settings** > **Brands** under **Branding and customisation**.
2. Click **Create brand**.
3. Fill in brand details:
* **Name**: Visible to clients and on invoices.
* **Company Email**: Default sender for email notification that can match the organisation's email.
* **Company Address & Phone**: Displayed on invoices.
4. Click **Save** to open the brand’s settings page.
5. Configure [brand settings](/setup-and-configuration/branding/how-to-configure-your-brand-settings) as needed.
## **Switching brands**
When multiple brands exist, a dropdown menu lets you switch views quickly.
You can also switch brands from the dashboard icon in the top right corner.
## **Copy brand's UUID**
You can also copy your brand's UUID (Universally Unique Identifier) from the admin brand's list view.
